Not content with keeping our lips, lashes, lids and cheeks looking flawless, Huda Beauty has unveiled the secret to perfectly ‘baked’ make up looks: Easy Bake Loose Powder. Supremely smooth, silky and ultra-finely milled, this sublime powder blends seamlessly into skin leaving a soft, velvety matte finish with a hint of sheen that’s a million miles from cakey, drying powders. Blessed with a beautiful, petal-esque perfume, it’s perfect for baking, setting make up in place all day long, blurring the appearance of fine lines and wrinkles and controlling shine throughout the day – all without creating a white cast or causing ‘flashback’ in photographs. Paraben-free, non-comedogenic and enriched with protective vitamin E, the easy-to-use loose powder leaves a beautiful airbrushed finish, subtly colour correcting and highlighting and leaving a translucent veil of colour on your skin – so you can bake without the cake! To suit your skin tone, there are eight sweet treat-inspired shades to choose from, including ‘Cupcake’, ‘Banana Bread’, ‘Cinnamon Bun’ and ‘Coffee Cake’, alongside neutral ‘Sugar Cookie’ – so grab your brush or blender and get ready to bake!